SEO stands for Search Engine Optimisation. Through SEO research and tactics, small and competitive businesses can increase their website’s visibility in search engines, generating more conversions and, therefore, attracting more customers.
The main goal of SEO is to help a business rank on the first page of a search engine results page (SERPS) for keywords relevant to its products or services. This helps drive relevant traffic to a website by targeting people who are searching for what it provides or sells.
SEO is a digital marketing practice that can be applied to any business that wants to increase its online visibility through organic search.
