While in-house SEO is possible, it’s not advised if you don’t understand the concept of SEO and are unaware of what it takes to succeed.

Tackling SEO by yourself can be extremely time-consuming and overwhelming, which is why many businesses turn to freelancers and agencies for their online marketing.

You’ll need access to various tools and a deep understanding of market research, SEO, and marketing strategies. This will include undertaking many responsibilities alone, without guidance from an expert.